I’m Yaniv Ben-Simon, a product strategist, UX leader, and passionate photographer. In my professional life, I lead product innovation at one of the leading tech companies, where I manage and design AI-powered experiences—bringing together technology, design, and user behavior to shape tools used by millions. For over two decades, I’ve been immersed in digital product development, always placing users at the heart of every solution.

Behind the screen, I’m usually creating something. Creativity is my anchor—whether it’s photography, drawing, designing, or building things by hand—but here I focus on what happens behind the camera.

PIn the past, I served as the photographer for the Maccabi Tel Aviv basketball website, capturing the intensity and emotion of the game from up close. Today, my work focuses mainly on nature, wildlife, landscapes, and artistic photo manipulation—searching for small details, quiet moments, and unique angles that tell a story without words.

Above all of this, I’m a dad to three amazing kids and married to Gali—and they’re the center of my world. This site is my personal space to share my perspective, the moments that move me, and a bit of the way I see life.

All photos on this website are protected by copyright under international law, including the Berne Convention. They may not be copied, saved, downloaded, or used in any form without my prior written permission.

However, sharing photos on social media is welcome as long as the source is clearly credited and links back to this website. If you're interested in any other use, please contact me by email.